ThinkNow’s Diversity OS report explores how multicultural audiences influence brand perception, media engagement, and cultural trends in one of the most influential markets in the United States. The report introduces a framework designed to help brands better understand how identity and representation drive audience connection in modern multicultural environments.
Los Angeles: The World in One City
Los Angeles Is the Future of the U.S. Consumer
Data, culture, and community from the world’s most influential city
From the 2026 World Cup to the 2028 Olympic Games, Los Angeles is the market where brands, governments, and institutions can get a glimpse of the future of consumer behavior.
Who Should Download The World In One City
Brands and Agencies
Campaign planning for global events and multicultural audiences
Government and Public Institutions
Community impact, civic participation, and trust
Researchers and Consultants
L.A. oversamples and multicultural trend tracking
Why Los Angeles Will Define the Next Three Years
Understanding Los Angeles today reduces risk and creates competitive advantage tomorrow.
Los Angeles is not just another major urban market. It is where cultural diversity, global events, and media influence converge.
Between 2026 and 2028, the city will host the World Cup, the Super Bowl, and the Olympic Games. These events amplify behaviors that already exist in L.A. and turn them into clear signals of the future U.S. consumer.
How identity drives engagement in Los Angeles.
The World in One City
Why Los Angeles Will Decide Whether Brands Win or Lose in 2026
The World in One City is not a one-time study. It is a flexible research platform where organizations can add questions, sponsor deep dives, or build ongoing trackers using Los Angeles as a living laboratory.
Our identity-based approach allows teams to test messages, policies, and strategies in the market where complexity appears first.
Turn Your Questions into Los Angeles Insights
Talk to a ThinkNow research specialist
Our awesome team members
Mario Carrasco
Co-Founder & Principal
Roy Eduardo Kokoyachuk
Co-Founder & Principal
Alvaro Meza
Director US Sales
We can help you achieve your goals
An Excellent Partner
“ThinkNow Research has been an excellent partner to the Ad Council. They’ve been very flexible with our tracking study schedules, provided high quality input when developing our questionnaire and always deliver everything we ask for on time.”
Anuar Saab
Director, Strategy & Evaluation
Excellence, Service and Character
"We started working with ThinkNow during our media company and start-up careers - when we made the decision to launch our own strategic advisory dedicated to culture-forward business strategies; they were the natural choice to power our primary research requirements. Not only is their approach unique in a world drowning in often-useless diversity data, but they approach their work with a bias to excellence, service and character."
Charlie Echeverry
CEO & Managing Director
Rare Communication Agency
“ThinkNow is one of those rare communication agencies that recognizes and applies the moral and stategic value of cultural inclusiveness.”
Demetrius M. Parker
Communication Specialist, CDC
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Understand the city that is shaping the future of the U.S. consumer.
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